Telus was beginning a massive campaign to promote their new Boost Wi-Fi product. The creative team at The Greenhouse had come up with the perfect critter metaphor for “boosting” your signal and we we’re tasked to design the memorable and lovable Pufferfish.

After a lengthy character design & animation process the Pufferfish gained high praise from clients and audience alike. The finished collateral was seen across national TV, OOH paid media and in-store displays across Canada.

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3D / Motion Design / Animation


Agency: The Greenhouse
Production: PostPro Media
Creative Directors: Winston Hartle, Kate Qually
Art Director: Brody Lahd
3D / Motion Design: Austin Wendenburg, Caspian Kai
Character Design: Caspian Kai
Animation: Austin Wendenburg
Compositor: Cory Clarkson
Editor: Jordan Taylor
Colour: John Tissavary

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