UBC

The Potential Is Yours

2019

This campaign focused on the potential of UBC community members to change the world and tackle society’s largest challenges.

To achieve the “projector” video effect we opted for a sneaky approach in AE vs shooting practically. This was to give us further control of the timing of the footage matching the talents best take.

Talent we’re shot on green screen and then had the background imposed behind them, but what about the projection on the talent? For that we utilized some distortion maps using the edges and luminance of the original plate, composited with a slew of tricks and blend modes to really sell the effect.

The Potential Is Yours campaign collateral had massive reach over national TV, newspaper, online video, digital advertising and social media.

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Role:

Compositing

Credits

Agency: Taxi
Post Production: PostPro Media
Editor: Jordan Taylor
Compositing: Austin Wendenburg, Cory Clarkson, Caspian Kai
Colour: Randy Egan

Director's Cut

Broadcast Cuts

Credits

Agency: Taxi
Post Production: PostPro Media
Editor: Jordan Taylor
Compositing: Austin Wendenburg, Cory Clarkson, Caspian Kai
Colour: Randy Egan

Contact

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Whether it’s a collaboration, booking, project inquiry, or any other matter!
Please contact me via the form below or by email at:

austin@awemotion.com

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